So you’re starting a business or updating your current one and you need a new logo.
You might be wondering what you send a designer to get started?
Here’s the list:
- all text you want included in the logo
- # of colors you would like, if color is preferred ( a black & white version is included with all color logos)
- your deadline
- your budget
- inspiration images
More on Inspiration
This is the most important step for, and I require it to gain a sense of the aesthetic wanted in the end result. Think of this as a visual list of Likes & Dislikes, there’s no better way for me to get an understanding of what you will love. Sharing what you don’t want can be as important as what you do.
I recommend using Pinterest to create a “branding inspiration” board. Include images of business cards, logos, packaging, photos that have colours you like, any websites that you like, your favourite home decor, photos of your own products and any things else that reads like your business in a photo.
Be sure to include comments about what you like and don’t like about each image. When you think you’ve represented yourself well, add me as a contributor or email me the link to your board.
Here some links to get you started
What Happens Next
After an initial email and a quick meeting to discuss your design inspiration, the rest of the processes typically looks like:
- 1st Review – Rough sketches of 2 logo designs, you pick one.
- 2nd Review – Digital logo design with variations and colour options. You pick what you like & request revisions.
- Final Logo files – You receive a folder of your logo in all the formats you would ever need, sized for print, web, social media and any other application you request.
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Til next time!